We have too many opportunities. Which ones should we actually pursue?
Clarify where the evidence, market and economics justify commitment, and where they do not.
Science ahead.
Market behind.
Which markets, which partners,
which model, in what order.
Helping leaders decide what to do next.
Book a first conversation ↗Questions leaders bring to me.
If one feels familiar, let’s talk.
How much of what you’ve built will actually get used?
Find what stops customers and partners from moving from interest to use.
Who should we partner with, and on what terms?
Choose the partners who shorten the route to market, and decide what you keep.
Everything still feels bespoke. How do we scale this?
Work out what needs to become repeatable across the proposition, delivery and economics.
Our first market works. What comes next?
Sequence the moves so each one funds or proves the next.
The market will not catch up on its own.
Closing the distance takes choices about the business: where to compete, what to offer and what needs to change.
When the distance closes.
New buyers€800kcontracted revenue
After moving from consumers to institutions.
A narrower market3×revenue growth
Within four months.
A new story$1M+funding subsequently secured
After rebuilding the proposition.
Working together
Ways I can work with you.
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