The Bold ColumnPerspectives.
Now, next and ahead.
Start here
The biggest microbiome market may not be a microbiome market.
Where biology creates value beyond its own category.
Read the perspective →
The Bold ColumnHealth has a source.
Read ↗Is microbiome adoption being designed too late?
Read →
Framework
The V-to-V Curve
Track the conditions for adoption, not just the attention around an opportunity.
Explore →New perspectives, occasionally. +
Ideas on the microbiome, adoption and the markets forming around them.
Beyond the usual frame
Look againWhat if the field’s biggest risk is not scientific failure, but commercial overreach?
Twelve questions to challenge familiar assumptions about the microbiome. Prompts to look again, not predictions.
In conversation & in print
Countdown to send microbiome to Mars
Explore the interview ↗
Microbiome innovation meets space exploration
Explore the interview ↗
The Gut Microbiome Revolution: The Future of Medicine
Read article ↗Explore by
series
All writing.
The complete archive, by theme
Health has a source. You were never told.
Sep 2026
Is microbiome adoption being designed too late?
Aug 2026
What are we actually trying to change?
Aug 2026
Why does strong microbiome science still fail to create business value?
Aug 2026
High Resolution, Low Depth
Jun 2026
The Fastest Lab on Earth
May 2026
Your skin is speaking. Who’s listening?
May 2026
The dentist in 2035. Obsolete?
Mar 2026
Food as code
Mar 2026
Do we need a Ministry of Microbes?
Aug 2025
A Day in 2045: Paying Your Rent with Microbial Credits
Jul 2025
Microbiolisation: a word for the future we’re already living
Jun 2025
Microbe-doping: could tuning the gut count as cheating?
May 2025
The microbiome isn’t a trend. It’s the health OS we’ve been missing.
Apr 2025
The V-to-V Curve
The biggest microbiome market may not be a microbiome market.
Beyond the usual frame
Medicine is organised by body parts. Biology never got the memo.
Stop building habitats. Start growing them.
Countdown to send microbiome to Mars
The Gut Microbiome Revolution: The Future of Medicine
Microbiome innovation meets space exploration
What does this change
for your business?
If one of these perspectives connects with something you are working through, let’s talk.
