Volatile
Signals are visible, but unstable.
Observe.
V→V
The V-to-V Curve.
A framework for markets still taking shape. Distinguish attention from traction and ask whether evidence, enabling conditions and adoption justify commitment.
The model
Volatility to viability.
The curve helps distinguish temporary signals from opportunities capable of becoming durable markets. It is a framework for strategic timing, readiness and commitment.
Six stages. Different strategic decisions.
Emerging
Possibilities attract growing commitment.
Test.
Reckoning
Expectations meet the limits of delivery.
Reassess.
Consolidating
A more grounded direction takes shape.
Focus.
Translating
The capability must work in practice.
Enable.
Viable
The opportunity can support durable commitment.
Commit.
What changes in practice?
An emerging clinical application may have strong studies and enthusiastic pilot partners. That is a reason to test. It becomes a translating opportunity only when the evidence, workflow, payment and operational conditions begin to support routine use. The decision then shifts from where to explore to what must be enabled.
The point is not to score trends. It is to decide what deserves attention now, what needs watching, and what is still mostly noise.